MUIR Journal

Stay up to date on nutrition, training, inspiration, and MUIR happenings

My Life is an Adventure
MUIR - The Company

My Life is an Adventure

By Katie Fier If you’ve ever met me or seen me before, I'm the one always smiling. I love life! How I came to this company is a pretty cool story. I was working at a high-end triathlon bike shop...

MUIR - The CompanyMiles, Muir and Me: Clean Eating Gives Life

Miles, Muir and Me: Clean Eating Gives Life

By Kyra Oliver The UnexpectedI was not always an endurance athlete. In fact, I accidentally stumbled upon becoming a runner, leading me to my unexpected first marathon, and qualifying me for the Bo...

MUIR - The CompanyDon't Play Small

Don't Play Small

By Ali Dolan I am currently sitting on a flight to Portland, my first trip to this part of the country - ever. It's a dream of mine really, to travel for work. I'd done the cubicle gig out of coll...

MUIR - The CompanyEvolution in Packaging - Part 3

Evolution in Packaging - Part 3

By Ian Muir McNally MUIR pouch 2.0 was definitely a step forward. I knew several important iterations would be required to improve its appeal and usability, but with customers already willing to ...

MUIR - The CompanyEvolution in Packaging - Part 2

Evolution in Packaging - Part 2

By Ian Muir McNally Muir Energy’s first pouches were, as shown in my previous post, less than low-tech. They were visually unappealing and unappetizing and downright embarrassing! But I had to ...

MUIR - The CompanyEvolution in Packaging - Part 1

Evolution in Packaging - Part 1

By Ian Muir McNally I had absolutely no idea how to package Muir Energy when I first started. My first batches were made in colorful silicone mixing cups I bought at a local kitchen store. Using a...